Bengaluru-based event marketing SaaS platform Samaaro has secured $500,000 in its pre-Series A funding round, led by Inflection Point Ventures.
The round also saw participation from Silver Needle Ventures, LetsVenture, SucSEED Indovation Fund, and individual investors Sagar Narola, Suryansh Jalan, and Gautam Kumar.
The funds will be used to expand Samaaro’s brand presence in India and the Middle East, with a focus on acquiring mid-sized and enterprise clients.
Founded in 2020 by Purnank Prakash and Mayank Banka, Samaaro is an AI-driven SaaS platform that helps enterprises transform events into measurable revenue opportunities. Its integrated stack includes attendee management, CRM integration, lead scoring, analytics, and marketing automation tools, enabling businesses to target the right audiences, execute campaigns efficiently, and track ROI effectively.
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Samaaro previously raised $500,000 in seed funding from SucSEED, Silver Needle, and The Chennai Angels, steadily growing a client base that includes ICICI Lombard, Modon Properties, the Ministry of Housing and Urban Affairs, Varun Beverages, and Apex Group.
The company currently serves clients across India, the Middle East, and North America.
With the global event marketing industry valued at $10 billion and projected to reach $24 billion by 2029, Samaaro plans to leverage its AI-first approach to capture a larger share of this fast-growing market.
